Norms Hemorrhoid Relief
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Norms Hemorrhoid Treatments
Three Feel-Good Formats
\ \ Medicated Wipes](/content/collections/medicated-wipes/index.html)
\ \ Hemorrhoid Cream](/content/collections/hemorrhoid-creams/index.html)
\ \ Norms Hemorrhoid Relief Spray (Fast-Acting)](/content/products/hemorrhoidal-spray/index.html)
Roadies (For When You're Not At Homie)
\ \ Product Title](/#!)
\ \ Norms Hemorrhoid Cream Squeezies (12ct, 5% Lidocaine)](/content/products/hemorrhoid-cream-squeezies/index.html)
Ready For The Full Norms Treatment?
\ \ Bundles](/content/collections/bundles/index.html)
The Education Station
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NEW!
BIG SHEETS
WIPES
\ \ Norms Big Sheets Hemorrhoid Wipes - 48ct (Pack of 3)\ \ $28.79](/content/products/big-sheets-hemorrhoid-wipes-48ct-pack-of-3-google/index.html)
\ \ Norms Big Sheets Hemorrhoid Wipes – Wipe Outs (24ct, Individually Wrapped)\ \ $17.99](/content/products/norms-big-sheet-hemorrhoid-wipes-wipe-outs-24ct-individually-wrapped/index.html)
Norms Hemorrhoid Relief
A Serious Response to Our Bodies' Least Funny Jokes
Introducing Norms Hemorrhoid Relief: Our Products Solve Your Problems from Norms on Vimeo
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of adults get hemorrhoids during their lifetime
(Are you one of us?)
Americans reported having hemorrhoids last year
(Thats 5.8% of adults)
of women get hemorrhoids during and after pregnancy
(Thats 2m+ cases each year)
By the time we are 50, over half of us will have gotten hemorrhoids at least once
You Are Not Alone!
of adults get hemorrhoids during their lifetime
(Are you one of us?)
Americans reported having hemorrhoids last year
(Thats 5.8% of adults)
of women get hemorrhoids during and after pregnancy
(Thats 2m+ cases each year)
By the time we are 50, over half of us will have gotten hemorrhoids at least once
You Are Not Alone!
of adults get hemorrhoids during their lifetime
(Are you one of us?)
Americans reported having hemorrhoids last year
(Thats 5.8% of adults)
of women get hemorrhoids during and after pregnancy
(Thats 2m+ cases each year)
By the time we are 50, over half of us will have gotten hemorrhoids at least once
You Are Not Alone!
of adults get hemorrhoids during their lifetime
(Are you one of us?)
Americans reported having hemorrhoids last year
(Thats 5.8% of adults)
of women get hemorrhoids during and after pregnancy
(Thats 2m+ cases each year)
By the time we are 50, over half of us will have gotten hemorrhoids at least once
You Are Not Alone!
Now There's Norms
A New Normal In Embarrassing Self Care Is Here
We are on a mission to normalize the treatment of our most private predicaments. We spent the last couple years developing our response to one of the body’s least funny jokes, hemorrhoids. Next we'll do our best to transform how society understands, talks about and deals with other common yet highly stigmatized personal health conditions.
You Are Not Alone
A Public Service Announcement From Norms
A Public Service Announcement From Norms from Norms on Vimeo
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A Public Service Announcement From Norms from Norms on Vimeo
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At Home Or On The Road
Shop our family of maximum strength hemorrhoid treatment products. Made by us. For you.
- Homies
- Roadies
See AllSee All
\ \ \ \ Big Squeeze
Norms Hemorrhoid Treatment Cream (Big Squeeze, 2oz, 5% Lidocaine)\ \ \ $29.99
\ \ \ \ Sale
Norms Big Sheets Medicated Hemorrhoid Wipes (48ct, Soothing Relief)\ \ \ $10.79\ $11.99
\ \ \ \
Norms Hemorrhoid Relief Spray (Fast-Acting)\ \ \ $17.99
\ \ \ \ Sale
Norms Full Hemorrhoid Treatment Kit (Cream, Wipes & Spray Bundle)\ \ \ $41.99\ $59.97
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\ \ \ \ 12 Count
Norms Hemorrhoid Cream Squeezies (12ct, 5% Lidocaine)\ \ \ $29.99
\ \ \ \ 5 Count
Norms Hemorrhoid Cream Squeezies (5ct Travel Pack, 5% Lidocaine)\ \ \ $12.00
\ \ \ \ 24 count
Norms Big Sheets Hemorrhoid Wipes – Wipe Outs (24ct, Individually Wrapped)\ \ \ $17.99
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The Full Norms Treatment
You may be wondering why we have three different products to help you treat your hemmies. Well, for some, it's a matter of preference. But those of us who've been around the block know that quick, effective and lasting relief requires a combination of the right tools and a bit of a ritual.
We suggest you combine the wipe
with our spray
or cream
for a complete cleaning & treatment routine
YOUR 10-DAY RELIEF PLAN
We got your back, every step of the way
What To Use & When
Dealing with a flare-up can be overwhelming, but with the right plan and the right products, relief is just a few steps away. Here's how to make the most of Norms Medicated Wipes, Spray, and Cream during a typical 10-day flare-up.
EARLY SIGNS
Start with Norm Wipes to cleanse & cool
Days 1-3: Early Signs of Irritation and Itching
Start with Norms Medicated Wipes to clean and soothe the area at every opportunity. The cooling and refreshing ingredients in the wipes are perfect for addressing irritation and keeping things calm as the flare-up begins.
Pro Tip: Use the wipes as the foundation of your routine throughout the entire flare-up. They're gentle, effective, and safe for daily use to keep the area clean and comfortable.
RAMP UP
Add Norms Spray to numb & shrink
Days 4-6: Escalating Pain and Swelling
As discomfort increases, it’s time to add Norms Spray to your routine. The Spray delivers fast, no-touch relief for itching, pain, and swelling. It’s perfect for when you’re on the go or need a quick, mess-free application.
Pro Tip: Apply the Spray up to 4 times a day to reduce swelling and numb the area. Alternate the Spray with the Cream during this phase for targeted relief.
THE PEAK
Layer Norms Cream to heal & protect
Days 7-8: All The Bad Feelings
This is when you need Norms Cream the most. The Cream delivers maximum-strength relief, reducing intense swelling, pain, and burning while providing a soothing protective barrier.
Pro Tip: Use the Cream for deeper, longer-lasting relief when you have time for a more thorough application. Alternate with the Spray if needed for faster, touch-free relief between Cream applications.
THE COMEDOWN
Keep Norms close as you return to normal
Days 9-10: Recovery Mode
As the flare-up starts to subside, continue using Norms Wipes to clean and soothe the area. If needed, apply the Spray or Cream for any lingering discomfort.
Pro Tip: Even during recovery, maintaining a consistent routine with the Wipes ensures proper care and helps prevent future flare-ups.
OUR RELIEF BUN-DLE
Treat yourself to the Full Norms Treatment
Take the guesswork out of hemorrhoids
By stacking our products based on your needs and the severity of your symptoms, you’ll have a comprehensive system to tackle flare-ups from Day 1 to Day 10. Hemorrhoids can feel overwhelming, but relief doesn’t have to be complicated. The Full Treatment Bundle gives you a clear path forward—no guesswork, no gimmicks—just clean, calm, effective care every step of the way.
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OUR RELIEF BUN-DLE
Treat yourself to the Full Norms Treatment
Take the guesswork out of hemorrhoids
YOUR 10-DAY RELIEF PLAN
We got your back, every step of the way
What To Use & When
EARLY SIGNS
Start with Norm Wipes to cleanse & cool
Days 1-3: Early Signs of Irritation and Itching
RAMP UP
Add Norms Spray to numb & shrink
Days 4-6: Escalating Pain and Swelling
THE PEAK
Layer Norms Cream to heal & protect
Days 7-8: All The Bad Feelings
THE COMEDOWN
Keep Norms close as you return to normal
Days 9-10: Recovery Mode
As the flare-up starts to subside, continue using Norms Wipes to clean and soothe the area. If needed, apply the Spray or Cream for any lingering discomfort.
OUR RELIEF BUN-DLE
Treat yourself to the Full Norms Treatment
Take the guesswork out of hemorrhoids
YOUR 10-DAY RELIEF PLAN
We got your back, every step of the way
What To Use & When
EARLY SIGNS
Start with Norm Wipes to cleanse & cool
Days 1-3: Early Signs of Irritation and Itching
RAMP UP
Add Norms Spray to numb & shrink
Days 4-6: Escalating Pain and Swelling
THE PEAK
Layer Norms Cream to heal & protect
Days 7-8: All The Bad Feelings
THE COMEDOWN
Keep Norms close as you return to normal
Days 9-10: Recovery Mode
As the flare-up starts to subside, continue using Norms Wipes to clean and soothe the area. If needed, apply the Spray or Cream for any lingering discomfort.
OUR RELIEF BUN-DLE
Treat yourself to the Full Norms Treatment
Take the guesswork out of hemorrhoids
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Education Station
Under the guidance of our team's Medical Advisor, Dr. Wendi, we've compiled what may just be the most comprehensive educational resource for hemorrhoid sufferers, survivors and the hemmy-curious. [**Visit Hemmies 101 here.**](/content/blogs/hemorrhoids-101 "Hemmies 101"/index.html)
Podcast-style sit-downs with well-informed people talking about embarrassing self-care issues
Totally Normal Conversations
Quick hits of knowledge from Dr. Wendi, our medical advisor and leading authority of matters from the butt to the gut.
Hemmies 101
Simple instructional videos on how to use your Norms products for maximum effect with minimal friction
How To's
We make learning about Hemorrhoids and other gross bodily afflictions fun. The more you know...you know?
Edu-taining Videos
Get a look at all the things Big Pharma would never show you. Ever wonder how wipes are made? We'll show you!
Behind the Scenes
Podcast-style sit-downs with well-informed people talking about embarrassing self-care issues
Totally Normal Conversations
Quick hits of knowledge from Dr. Wendi, our medical advisor and leading authority of matters from the butt to the gut.
Hemmies 101
Simple instructional videos on how to use your Norms products for maximum effect with minimal friction
How To's
We make learning about Hemorrhoids and other gross bodily afflictions fun. The more you know...you know?
Edu-taining Videos
Get a look at all the things Big Pharma would never show you. Ever wonder how wipes are made? We'll show you!
Behind the Scenes
What's a Hemorroid? Internal vs External (Vertical) from Norms on Vimeo
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Joshua Does Quality Control from Norms on Vimeo
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- I'm here at Diamond Wipes in Chino, California to do a quality control check on our latest production run. Let's see. About this quality.00:00
- Yeah. We make things that go in your most private of places, and that's no joke. So we do it nearby with the best in the biz,00:12
- and we make sure that norms is effective and safe for you and for planet Earth. This is Our micro lab.00:18
Talking about it is the first step toward fixing it.
Good products work. Great ones actually get used.
No shame. No guesswork. No Nonsense.
Talking about it is the first step toward fixing it.
Good products work. Great ones actually get used.
No shame. No guesswork. No Nonsense.
Talking about it is the first step toward fixing it.
Good products work. Great ones actually get used.
No shame. No guesswork. No Nonsense.
Talking about it is the first step toward fixing it.
Good products work. Great ones actually get used.
No shame. No guesswork. No Nonsense.
How's Norms Fixing What's Broken?
Serious Medicine, Made Simple
No offense to your local drugstore, but the other products you sell are conspicuous, intimating and confusing. We take a more low key approach with accessible products that are just as effective but more intuitive to use.
Clinically Proven Formulas
Premium ingredients. FDA-compliant. Tested for safety and efficacy. Developed with Doctors.
All Maximum Strength
Strongest OTC formulations. Fast relief for severe symptoms. Works quickly, effectively, consistently.
Easy To Use
Simple, intuitive design. Clear instructions. No confusion. Great for first-timers or longtime sufferers.
### Simple Relief Program
A System (not just one product) for immediate relief, ongoing recovery, and prevention. No guesswork, just effective care.
For Home or On-the-Go
Portable formats. Single-use, no-touch options. Discreet, convenient care anywhere, anytime.
From Awkward to Use → Clear, Clean, and Travel-Friendly
Norms provides stigma-free, clinically proven, and user-friendly hemorrhoid relief products designed for real-life convenience and education.
- We've created an intuitive product system that helps customers know what to use, when, and why.
- Packaging and education work hand-in-hand to simplify care—no confusing instructions or fine print.
- Our formats are hygienic, effective, and built for modern routines—from at-home treatment to on-the-go relief.
From Humiliating to Buy → Discreet, Direct, and On-Demand
Norms offers discreet, user-friendly, and approachable products designed to eliminate pharmacy shame, simplify self-care, and normalize ownership through innovative design and education.
- We meet customers where they are: online—prioritizing DTC and fast delivery to eliminate pharmacy shame.
- Our product presentation is approachable, attractive, and intentionally low-key—designed to sit on a shelf, not hide in a drawer.
- We reframe self-care as something sensible, not secreti
From Shameful to Own → Normal, Visible, and Proudly Yours
Norms promotes confidence and normalizes ownership through approachable design, educational content, and real-life storytelling that destigmatize common health experiences.
- Our brand design is confident but never clinical—neither cringe nor cutesy.
- We normalize ownership through lifestyle storytelling, real-people campaigns, educational content and a tone that says “we get it.”
- Our larger mission: to destigmatize an experience shared by more than half of all adults—and turn a taboo into a talking point.
Made in the USA
CGMP Certified Manufacturing
FDA-Compliant OTC Medical Formulations
HSA/FSA Eligible
Backed by a Gastroenterologist
Safe For You and the Planet
“With retro packaging and Pete Davidson as an investor, Norms is destigmatizing a once-embarrassing affliction”
Devin The Social Guy
We hired him to make hemorrhoids cool. He’s young, enthusiastic, and totally in over his head. His methods? Unclear. But he’s really giving it his all. Follow along as Devin attempts to bring Norms to the internet, one deeply weird post at a time.
Follow us on Instagram + TikTok
250609_Meet Devin from Norms on Vimeo
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250707 Top Ten Slogans from Norms on Vimeo
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250711 Jingles from Norms on Vimeo
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250616_Embarrassing Story from Norms on Vimeo
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Hemorrhoids? Maybe. Oversharing? Never.
Maybe that itching and burning isn't something you should ignore anymore. We'll help you get to the bottom of things and put you on the path to relief.
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